On September 27th, 2019 at the Coldiretti Village, in the presence of the Agriculture Minister Teresa Bellanova, counterparts Coldiretti and ASACERT signed the new Memorandum of Understanding to identify authentic Italian restaurants and support domestic producers through the “ITA0039 | 100% Italian Taste Certification”

Thursday 27 September 2019 at the Coldiretti Village in Bologna ASACERT was the protagonist of a truly strategic moment for the Italian Agricultural Sector. Many high level institutions were present: the Minister of Agricultural Policies Teresa Bellanova, the Governor of Emilia Romagna Region Stefano Bonaccini, the Minister of Economic Development Stefano Patuanelli, the President of Coldiretti Ettore Prandini, the Archbishop of Bologna Monsignor Matteo Zuppi and the former Minister of the Environment Pecoraro Scanio.

ASACERT Managing Director, Fabrizio Capaccioli, has incisively outlined the motivations that led to agreement between Coldiretti and ASACERT, thanks also to the support of FAI – Filiera Agricola Italiana – which will guarantee the authenticity of Italian producers, not only in the large-scale retail trade, but also in the widespread distribution of the product in restaurants abroad. This will allow Italian restaurateurs to be promoted and defended through a Certification Protocol based on the compliance of suppliers, menus and wine list, an indispensable premise for the victory of the Made in Italy on the Italian sounding.

Among the topics discussed was the emergence of the desire to accelerate towards a true circular economy, the new scenarios created by the climate crisis and its impact on agriculture, the need for greater protection for Italian farmers, the no for GMOs and the right to a food that is healthy and sustainable for both the consumer and the producer.
Incisive intervention by the Minister Bellanova, who once again reiterated her position on some hot issues: the Ministry’s commitment to bring Italy to an increasingly strategic role on the subject of agricultural policies in the EU; a decided no to illegal hiring for the defense of the agri-food heritage. “If there are 100 billion fake in the world we have to go to those markets to bring he Made in Italy,” said the Minister, who complimented this new certification for the restaurant sector.

ASACERT and its President, Fabrizio Capaccioli, thank all those who have believed in this project since the beginning and the institutions that are supporting this important initiative to protect Italian producers and the agri-food heritage of our country.