It was September 27, 2019 and the Coldiretti Village of Bologna had invaded the streets and squares of the city, with stalls, outlets and yellow-colored gazebos. A large crowd, unaware of the pandemic events that a few months later would have made such a circumstance impossible, attended the interventions of the various guests from the world of the institutions who alternated on stage.

Among all, the speeches of a determined Ettore Prandini (National President of Coldiretti) stood out, followed by the handshake with a proud Fabrizio Capaccioli, (Managing Director of ASACERT – and creator of the ITA0039 | 100% Italian Taste certification) sealing the signature of the new cooperation agreement that would have given way to a solid, loyal and meaningful union.

With them Teresa Bellanova, Minister of Agricultural, Environmental and Forestry Policies, supporter of the initiative from the beginning, who on that very day, among the very important topics discussed, recalled that “[…] if there are 100 billion fake Italian goods in the world we must go to those markets and bring Made in Italy.”

One year later, the ITA0039 Protocol is stronger than ever and in continuous evolution, always at the forefront of spreading and safeguarding Italian excellence in catering abroad.

The agreement with Coldiretti was able to confirm and strengthen itself in many public occasions which saw the active presence of ASACERT, among others, the Coldiretti Village of Matera (29, 30 November and 1 December 2019) and the Phigital Streaming from the Campagna Amica Market to the Circo Massimo in Rome (26 June 2020).

Thanks to the support guaranteed by the solid and significant partnerships such as that with Coldiretti and Filiera Agricola Italiana, but also ANRA – National Association of Risk Managers and Corporate Insurance Managers – and IFSE – Italian Food Style Education, High School of Cooking and Pastry – ASACERT, was able to continue its certification work, creating a worldwide network in favor of the image and reputation of the countless honest producers and restaurateurs who export the genuineness and authenticity of the true Italian product.

ITA0039 | 100% Italian Taste Certification wants to be a system to build a future where taste is intensified by the sincerity with which it is transported “from farm to fork“, spreading and defending the excellence of the great Italian agri-food tradition. Values certainly in line with those that Coldiretti has always supported and that form the glue of this partnership.

Fabrizio Capaccioli
Managing Director ASACERT

We are aware that there is still a long way to go towards the defense, promotion and enhancement of true Italianness abroad in the field of catering and food and wine distribution. However, the latest social and health events have turned the spotlight on the values that really matter: genuineness and authenticity of the products, eco-sustainability throughout the production cycle, transparency of information, respect for the cycles of nature. The growing enthusiasm that we find in the international operators who contact us every day clearly tells us that the path we set out on on 27 September 2019, with the signing of the Memorandum of Understanding between ASACERT, Coldiretti and the entire ITA0039 Network is the right one.” Fabrizio Capaccioli, ASACERT Managing Director.

More than 8 out of 10 Italians (82%) with the Covid emergency are looking for Made in Italy products to support the economy and local work. We are witnessing a patriotic turn of the Italians with greater attention to the origin of the products determined by the awareness of the difficulties that our Country is facing. Italianness has therefore become an important factor of attraction. The global alarm caused by the coronavirus has brought out greater awareness of the strategic value of the food supply chain and of the necessary guarantees of quality and safety for consumers. Good food together with tourism and culture represent the decisive strategic levers for a unique production model that can be decisive in relaunching the country-system so badly hit by the pandemic” affirms the President of Coldiretti, Ettore Prandini.