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From the field to Recovery, the strategy to make one of the Italian prides even more competitive and sustainable. With the PNRR, the entire agri-food chain will have to be able to innovate and make its activities sustainable.

Some countries have decided to relax restrictions to contain the virus. From 12 April, British pubs and restaurants will be able to welcome customers in their outdoor areas.

Penalized all the agribusiness because of the lockdown cancelling Easter holidays. The “Support” decree is awaited for an entire sector that only claims to be able to reopen its shutters.

Italian agri-food goods represent a world excellence of wholesomeness and taste and the ITA0039 Protocol takes the side of Italian productions, certifying the true Made in Italy all over the world.

Thanks to the new ITA0039 App, every consumer can become a sentinel of authentic Made in Italy, through a new custom active reporting system!

Export Made in Italy outside the EU: good, but the US situation is critical. Italian excellences are increasingly in demand also in China, where ITA0039 is present, in partnership with PROMOItalia.

The Mediterranean diet has been ranked as the world’s best diet in 2020, according to U.S. News & World’s Report’s “best diets ranking”. ITA0039 promotes and defends the authenticity and values of Italian agri-culture, which is increasingly expanding, especially abroad.

ITA0039 celebrates one year since the partnership agreement with IFSE Culinary Institute. The partnership was started with the aim of building a common understanding to disseminate and protect the values of the Italian culinary tradition abroad.