THE NEW COOPERATION BETWEEN ASACERT AND PROMOITALIA IS HERE: ANOTHER STEP IN THE JOURNEY TOWARDS THE PROTECTION AND THE SPREAD OF ITALIAN AUTHENTIC FOOD AND WINE AND AGRI-FOOD CULTURE IN THE WORLD
PROMOItalia is an association for the promotion of food and wine culture and the enhancement of Italian restaurant techniques in China, Hong Kong and Macao.
The new collaboration with ASACERT aims to spread the ITA0039 | 100% Italian Taste Certification project on the Chinese territory. The protocol was born from the collaboration between ASACERT and Coldiretti (the major organisation representing agricultural entrepreneurs at Italian and European level) and promoted by the Minister of Agricultural, Food and Forestry Policies as a unique and reliable tool for the certification, protection and defence of the authentic Italian food and wine culture in the world.
The certification developed by ASACERT favours the promotion of Italian food excellence, through the fight against counterfeiting and the contrast of the phenomenon of fake Italian food called “Italian Sounding”.
PROMOItalia and ASACERT will collaborate to realise a series of initiatives including: promoting the value and uniqueness of Italian agri-food products in the field of Italian catering abroad, particularly in the Chinese territory, by raising awareness in regarding the risk of counterfeiting, the definition of marketing and communication programs and actions, which include the enhancement of the Italian food and wine heritage, and the promotion of the Italian supply chain, especially through the ITA0039 protocol.
This new partnership represents a moment of growth, the synergy between reliable and qualified operators is a winning strategy for the spread of the priceless Italian agri-food heritage.
Managing Director ASACERT
“One year after the event that represented the beginning of the partnership between Coldiretti and ASACERT, in the presence of Minister Bellanova, the agreement with an important company like PROMOItalia, in the Chinese territory, fills us with pride and desire to do even more and better. The latest social and health events have turned the spotlight on the values that really matter: genuineness and authenticity of the products, eco-sustainability of the entire production cycle, transparency of information, respect for the cycles of nature. Let’s go ahead, towards safeguarding the true Made in Italy in catering also in China, together with PROMOItalia, even more motivated than ever!” the words of Fabrizio Capaccioli AD-ASACERT and creator of the ITA0039 certification protocol.