Every October 16, 150 countries celebrate World Food Day to commemorate the founding of FAO, the Rome-based Food and Agriculture Organization of the United Nations. This day gives us an opportunity to reflect on our food future and the need to make our food system more sustainable.

This year’s theme is “Water is Life, Water is Food. Leave no one behind.” As many as 2.4 billion people live in water-stressed countries, and some 600 million people suffer the effects of water pollution, ecosystem degradation, unsustainable practices and climate change.

This precious resource is not infinite, and World Food Day highlights the importance of consciously managing resources and using them more efficiently, including for food production.

Aiming to significantly reduce water waste in order to limit environmental impact and control the steady rise in our Planet’s temperature is also one of the goals of the United Nations 2030 Agenda. Goal 6: Clean water and sanitation; Goal 2: Defeat hunger; Goal 3: Health and well-being; Goal 12: Responsible consumption and production.

The promotion of responsible consumption and production is geared toward optimizing the efficiency of economic activities by doing more with less. To achieve this goal, it is essential to adopt a systemic and collaborative approach among all actors in the production chain.

“It is our duty to remember also on this World Day that Italy gives birth to the healthiest, most sustainable and chemical-free productions on the planet, and biodiversity is another all-Italian record, thanks also to the use, in the vast majority of crops, of organic fertilizers. We are proud of these values that distinguish Italian agrifood production, which clamors to be protected, supported and flanked, today more than yesterday and, not only on World Days, thanks to the spread of awareness that the food we eat represents a fundamental choice to take care of our health and the planet, every day – says Fabrizio Capaccioli AD ASACERT and creator of the ITA0039 Protocol – I would add that as many as 8 out of 10 Italians think that there should be a certification that takes care of protecting Made in Italy in the field of catering*. That’s what we do in every corner of the world, alongside authentic Italian restaurateurs who need to be recognized as such, as do the producers of true Italian food.”

The Certification Protocol, developed by ASACERT, encourages the promotion of true Italian restaurants. A third-party certification to protect the food excellence of our country, against any waste of resources, through the fight against food counterfeiting and the contrast of phenomena attributable to Italian Sounding.

This is ITA0039’s way of taking care of the Planet, because the most dangerous waste is the one that goes unnoticed.

* Data 13th Report “Italians, Sustainable Tourism and Ecotourism.”